I am a research assistant at Pamukkale University, Turkey, and also a “fresh” PhD. I defended my dissertation on July 3rd (Congrats to me :)). I hold MSc (2014) in marketing from Pamukkale University, and BSc (2011) in business administration from Cankaya University.

My dissertation is about the relationship between online reviews and sales. I conducted two studies; one focuses on product reviews, and the other focuses on seller reviews. My research areas are marketing analytics, digital marketing, and branding.

Selected Publications:

Social media analysis of anti-consumption in Turkey. (2019). British Food Journal. (with Mohammad Saud Khan, Djavlonbek Kadirov, Ahmet Bardakcı, Rehan Iftikhar, Tamer Baran, and Nazan Madak)

The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts. (2018). Journal of Brand Management. (with Djavlonbek Kadirov and Ahmet Bardakcı )

For my other publications, please check my Google Scholar and Research Gate pages.

e-mail: mkantar [at] pau.edu.tr

my social media accounts:  LinkedInTwitterInstagram

update: July 23th, 2020