I am a research assistant at Pamukkale University, Turkey. I hold PhD (2020) and MSc (2014) in marketing from Pamukkale University, and BSc (2011) in business administration from Cankaya University.
My dissertation is about the relationship between online reviews and sales. I conducted two studies; one focuses on product reviews, and the other focuses on seller reviews. My research areas are marketing analytics, digital marketing, and branding.
Currently working on a paper titled The Sales Impact of Customer Reviews: An Empirical Focus on Volume, Valence and Neutrality for Search & Experience Products, with U. Konuş and A. Bardakcı.
Social media analysis of anti-consumption in Turkey. (2019). British Food Journal. (with M. S. Khan, D. Kadirov, A. Bardakcı, R. Iftikhar, T. Baran, and N. Madak)
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts. (2018). Journal of Brand Management. (with D. Kadirov and A. Bardakcı )
e-mail: mkantar [at] pau.edu.tr
update: 11 Sept., 2021